Everyone is a critic… and everyone is a designer.
So the city of HALIFAX is now formally titled HALIFAX (no longer HRM / Halifax Regional Municipality) and this alone is enough reason to celebrate (sociable!). Who actually said HRM?
With its new/old name, comes a new identity and people are not happy. At first I thought I was the only person who didn’t hate it but I am hearing a bit of positive feedback. Actually, the more I spend time with it, the more I like it and here’s why:
… but first, let me state I am NOT a logo designer but I did go to design school so I am somewhat educated in this …
Here is the old logo
I love blue, I love yellow, I love the ocean, I love lighthouses but I do not need to see them all mashed together. And serif? Please!
And Here is the new BOLD logo
Fresh, better blues, sans serif, bold and easy to superimpose over images.
I did a little Google deep-diving and this is what they say on their HALIFAX DEFINED website: The new Halifax logo is bold in its simplicity. Like our region, the logo is not cluttered, over-embellished or contrived. Its strength is in its simplicity, and its simplicity makes a bold statement. Clean, geometric lines bring quiet strength, energy and balance. It has subtle nods to upward momentum and forward progress. While the colour palette is based on bright colours from our local environment and nature, the base colours are shades of blue, which represent our many lakes, the ocean and the sky.
And they offered this:
Geometric Shapes. To complement the identity – two overlapping X’s from the Halifax logo create a unique geometric design feature similar to a compass rose – and nod to our historic nautical past. This design feature produces multiple configurations of angles and colour combinations for a variety of applications with and without the logo – each time creating a unique, undeniable energy that gives a sense of direction and forward movement.
Do we still hate it?
What if you put it on a scenic Haligonian background (I did, this is David and Henry and Point Pleasant Park):
And if you need even more convincing, how about taking a look at the other city logos in our fine nation:
See, we are looking much much better.
I am curious to know your thoughts!
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psst. Thanks Amanda for suggesting this post
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